top of page
  • Alon Saggie

Navigating the Holiday Sales Season: A Comprehensive Guide for Walmart Marketplace Sellers

Updated: Sep 29, 2023

The holiday season is fast approaching, and for Walmart Marketplace sellers, it's a prime opportunity to boost sales and expand their eCommerce business. To help you make the most of this festive season, we've put together a comprehensive guide that focuses on education and actionable insights.

The months leading up to the holidays are crucial for ecommerce businesses. With increased consumer spending and shopping activity during this time, it presents a big opportunity for growth. However, the holiday sales season also brings its own set of challenges that sellers need to prepare for in order to succeed.

In this guide, we'll cover key strategies and best practices to help you maximize your holiday sales on Walmart Marketplace. Topics will include:

  1. Inventory Planning

  2. Pricing Strategies

  3. Listings Optimization

  4. Marketing Campaigns

  5. Competitors Monitoring

  6. Leveraging Data Insights

  7. Protecting Your Brand

  8. Customer-Centric Offers

With the right preparation and optimization of your Walmart presence, you can take your ecommerce business to new heights this holiday season. Let's dive in and explore some actionable tips to unlock greater success on Walmart Marketplace.

1. Planning Your Inventory

The first step to success during the holidays is to ensure your inventory is well-prepared. Using data-driven insights, analyze your past holiday sales trends to identify which products are likely to be in high demand. Stock up on these items and consider offering bundled packages for added value to your customers.

When forecasting inventory needs, look at factors like best-selling items from the previous holiday season, new product launches planned for the upcoming months, discontinued products being phased out, and overall sales growth trends. Reviewing this historical data will help you accurately predict which SKUs you need to bulk up on.

Aim to have enough safety stock to meet the inevitable spike in orders without running out of your fastest-moving products. Shortages during peak periods can mean missed sales opportunities. Calculate the additional inventory you need factoring in lead times as well as warehouse handling capacity.

Bundling complementary products together into packages is an effective way to boost average order value. Carefully select items that make sense to bundle, such as holiday decor sets, gift packages, or products with promotional cross-selling opportunities. Make it easy for shoppers to purchase these ready-made bundles.

Getting your inventory planning right is crucial to avoiding stockouts or having excess slow-moving inventory post holidays. Leverage data insights, safety stock buffers and bundling strategies to ensure you have the right products at the right quantities ahead of the holiday rush.

2. Pricing Strategies

Competitive pricing is crucial during the holidays, but it's equally important to maintain profitability. Explore dynamic pricing strategies with Sellegr8's tools to adjust your prices in real-time based on market conditions and competition.

Pricing optimally during the holiday period requires a strategic approach rather than setting static prices. With fluctuating demand and increased competition, you need to use data-driven insights to regularly adjust pricing to maximize sales and margins.

Dynamic pricing allows you to nimbly respond to market changes and competitor actions. Leverage software like Selleregr8 to automatically factor in elements like:

  • Competitor pricing across Walmart and other major channels

  • Your profit margin thresholds

  • Past sales and demand data for the product

  • Inventory levels

  • Inbound shipping costs and lead times

  • Overall ecommerce price trends

Determine optimal prices that are competitive but also profitable. You can set pricing rules and have Walmart Repricer algorithms frequently reprice based on the latest market data.

Additionally, limited-time discounts and flash sales can help stimulate demand during peak events like Black Friday and Cyber Monday. Carefully time discounting on your best-selling items to drive traffic and conversions.

A strategic, flexible pricing strategy is key to balancing sales volume and profitability throughout the fluctuating holiday season. Dynamic repricing technology gives you the competitive edge.

3. Crafting Exceptional Product Listings

Your product listings are your virtual storefront, and they need to stand out during the holiday rush. Enhance your listings with high-quality images, detailed descriptions, and keywords relevant to the holiday season. Learn how to optimize your listings for better visibility and conversion.

With intensified competition during the holidays, optimizing your product listings is crucial for grabbing shoppers' attention. Here are some tips:

  • Use high-resolution, lifestyle images that showcase the product's key features and styling. Include different angles, close-ups, imagery of it being used.

  • Write compelling titles and descriptions highlighting the product benefits, materials, styles, and uses. Include holiday-relevant keywords like "Christmas gift," "stocking stuffer," etc.

  • Add informational attributes like materials, dimensions, warranties to help customers make informed purchases.

  • Leverage rich media like videos and 3D imagery to provide immersive product experiences.

  • Optimize backend keywords with relevant holiday search terms shoppers may use.

  • Create special holiday bundles and gift sets, and list them as separate products with enticing imagery and titles.

  • Feature your top products in Walmart's Holiday Gift Finder using their seasonal campaign tools.

Put time into perfecting your listings for the holidays, adding festive touches and seasonal keywords. Stand out with engaging content that connects with gift-seeking shoppers.

4. Targeted Marketing Campaigns

Engage with your customers through targeted marketing campaigns. Leverage email campaigns to create compelling content that resonates with holiday shoppers. Discover how to announce promotions, share gift ideas, and build anticipation among your audience.

The holiday season provides a prime opportunity to connect with customers and prospects through marketing campaigns that speak to their mindset during this period.

Leverage email marketing tools to:

  • Send promotional emails showcasing your holiday discounts, bundles, flash sales and other deals. Time these around peak shopping days.

  • Create gift guide emails with suggested products for different recipient types - kids, teens, men, women, etc. Share curated ideas and inspire purchase.

  • Send educational content around holiday shopping tips, gift wrapping ideas, shipping deadlines etc.

  • Build anticipation with countdown deals emails in the weeks before Black Friday and Cyber Monday.

  • Follow up post-purchase with thank you emails and cross-sell recommendations while interest is still high.

  • Remarket to abandoned cart users with additional incentives to complete their purchase.

  • Provide topical content like DIY holiday crafts, recipes, and more to nurture leads and customers.

Personalized, strategic email campaigns aligned to the buying journey will help you maximize engagement and sales during the holidays. Identify your audience segments and delight them with value-adding content.

5. Competitor Monitoring

Stay ahead of the competition by monitoring their pricing strategies and promotions in real-time. Understand how Sellegr8's monitoring features can help you make informed decisions and fine-tune your own holiday strategy.

Keeping tabs on your competitors' holiday pricing and promotions is key to optimizing your own Walmart strategy. With Sellegr8's competitor monitoring tools you get actionable insights to respond quickly in this dynamic season:

  • Monitor competitors' product listings and pricing across Walmart and other major channels. Get alerts on price changes.

  • Track their promotional strategies -discounts, coupons, holiday deals. Assess offers that resonate and promotions that didn't work.

  • See their top performing products with best ratings and reviews. Identify hot holiday trends to capitalize on.

  • Analyze their holiday marketing content across channels like email, social media, and advertising. Benchmark their strategies.

  • Evaluate bundle and kit offerings that customers love. Get ideas for your own holiday bundles that could boost AOV.

  • Monitor inventory availability to avoid stockouts on commonly gifted items.

With real-time visibility into competitor activity, you can identify opportunities to get ahead, while also learning from what works well for others. Quickly test and optimize your Walmart holiday strategy.

Vigilant competitor monitoring is vital for maximizing your sales and margins this holiday season. Leverage data-driven insights to outperform rivals.

6. Leveraging Data Insights

Data is your ally during the holidays. Analyze your sales performance, track customer behavior, and identify trends to optimize your strategy continuously. Learn how to use Sellegr8's analytics tools for data-driven decision-making.

Making strategic decisions during the high-stakes holiday sales season requires tapping into data-driven insights in real-time. Sellegr8 equips you with analytics capabilities to understand:

  • Which products are selling out fast and need inventory replenishment urgently

  • Slow-moving listings that need pricing adjustments or promotion to boost sales

  • Peak sales times by day and hour to align staffing and operations

  • Top converting product categories to double down on

  • Performance of marketing campaigns and high ROI channels

  • Customer demographics, purchasing behavior, and psychographics

  • Sales by marketing channel, geographic region etc.

By continuously analyzing your Walmart performance data, you can optimize your strategy week-by-week as the holiday season progresses. React to trends quickly, test new tactics, and allocate resources to what delivers results.

Sharp data-driven decisions separate thriving holiday sellers from the rest. Unlock the power of analytics to maximize Walmart holiday success.

7. Protecting Your Brand

During this season, it's crucial to protect your brand from unauthorized sellers and counterfeit products. Explore Sellegr8's monitoring and alert system to safeguard your brand's reputation and take swift action when needed.

The holiday rush attracts third-party sellers trying to capitalize on your brand name by listing fake or used products. This can seriously hurt your reputation and sales.

With Sellegr8, keep close tabs on your brand activity:

  • Get real-time alerts when unknown sellers list their products under your listings

  • Monitor ratings and reviews for negative sentiment tied to counterfeit or fraudulent items.

  • Scan listings for signs of trademark infringement including copying unique product titles and images.

  • Check sellers' history, location, and other profile details for red flags.

  • Submit prompt take-down notices to Walmart for unauthorized listings using Sellegr8's streamlined workflows.

  • Stay on top of customer complaints about potential counterfeits and investigate swiftly.

Rigorous brand monitoring enables you to intercept issues early before lasting damage is done. Protect customers from confusion and unsafe products this holiday season while safeguarding your hard-earned brand equity.

8. Creating Customer-Centric Offers

Consider running customer-centric promotions, bundle deals, and limited-time offers to cater to holiday shoppers. Encourage reviews from satisfied customers to build trust and attract more buyers.

The holidays are a time when shoppers are actively seeking out value. Promotions and deals that provide additional incentives can grab attention amidst all the retail noise.

Some ideas for customer-focused holiday offers include:

  • Product bundles and gift sets with bundled pricing or percentage discounts

  • Free shipping thresholds and coupons to reduce cart abandonment

  • Dollar-off discounts or percentage discounts aimed at first-time buyers

  • Deals for bulk purchases - buy 2 get 15% off, buy 3 get 30% off etc.

  • Lightning deals and limited-time promotions during peak days

  • Free gift wrap or gift messaging to ease holiday shopping

  • Loyalty rewards and points multipliers for repeat customers

  • Sweepstakes, giveaways and contests for greater engagement

Encourage satisfied buyers to leave positive reviews to build social proof. Spotlight top reviews in your listings to boost credibility. Reviews greatly influence purchasing decisions.

Customer-focused offers and incentives help you drive sales while also strengthening brand loyalty during the holidays.

Walmart Marketplace Sellers, Holiday Sales Season Is Coming

This comprehensive guide is designed to empower you with knowledge and actionable insights for navigating the holiday sales season successfully on Walmart Marketplace. It's our mission at Sellegr8 to provide you with the tools and strategies you need for growth and success. We hope you find this guide valuable as you prepare for the upcoming holiday rush! 🌟🎄🛍️

FAQ (Frequently Asked Questions)

1. What is Sellegr8?

Sellegr8 is an end-to-end ecommerce growth platform designed to help brands and sellers unlock success on Walmart Marketplace. Our unified suite of software enables sellers to optimize their operations, boost visibility, increase sales and scale profitably on Walmart Marketplace.

2. How can Sellegr8 benefit my Walmart business?

Sellegr8 provides Walmart sellers an all-in-one automated platform to manage critical ecommerce functions, react faster to market changes, and make data-driven decisions. This enables sellers to boost sales, margins and operational efficiency.

3. Does Sellegr8 offer integration with Walmart Marketplace?

Yes, Sellegr8 seamlessly integrates with your Walmart Seller Center account using official Walmart APIs. This allows for smooth bi-directional data flow and automation.

4. How much does Sellegr8 cost?

Sellegr8 offers customized subscription plans based on your business needs and size. Check out pricing page for pricing and plans details. We offer free 14-day trials to experience our platform.

5. Is Sellegr8 easy to use?

Yes, Sellegr8 has an intuitive dashboard and workflow designed for ecommerce sellers. Clear menus, pre-set automations and real-time insights enable anyone to manage their Walmart presence seamlessly.

6. What type of customer support does Sellegr8 offer?

Our US-based customer success team offers email, phone and chat support to sellers 6 days a week. You get access to real experts who can answer platform questions and provide Walmart selling guidance.

About the Author

Alon Saggie, Sellegr8 co-founder

​Alon Saggie is an entrepreneur, Sellegr8's co-founder and a veteran eCommerce seller, who helps other sellers crush it on



Commenting has been turned off.
bottom of page