Win More Customers with Sponsored Search on Walmart
Sellegr8 helps you turn Walmart Sponsored Search into a high-ROI growth engine. From smarter keyword targeting to real-time reporting and actionable insights, we give sellers the tools to dominate search results and drive conversions.

What Is Sponsored Search?
Walmart Sponsored Search puts your products in front of shoppers when they're actively searching and browsing. You only pay when someone clicks your ad – making it a powerful, performance-based way to boost visibility and drive sales.
With Sellegr8, you get full control and data-driven tools to make every Sponsored Search campaign more effective.
Sponsored Products
Appear in search results, browse pages, and item detail pages to drive visibility when shoppers are ready to buy.
Sponsored Brands
Showcase your logo, custom message, and multiple products in premium placements at the top of search results.
Sponsored Videos
Stand out in search results with rich, keyword-targeted video ads that drive new-to-brand conversions.
Sponsored Products: Get Seen Where It Matters
Sponsored Products appear in search results, browse pages, item detail pages, and more. These ads help drive visibility and conversions when shoppers are in buying mode.
Sellegr8 makes Sponsored Products easier and more profitable:
- Discover and add high-converting keywords with a few clicks
- Exclude irrelevant or low-performing terms
- Monitor keyword rank and performance over time
- Adjust bids, placements and budgets with precision
- Schedule ads to run only during peak conversion hours


Sponsored Brands: Spotlight Your Brand Story
Sponsored Brands showcase your logo, custom message, and multiple products in premium placements at the top of Walmart search results.
Sellegr8 helps brand owners:
- Measure the lift from combining Sponsored Brands with Sponsored Products
- Build keyword strategies that increase branded and non-branded search visibility
- Track headline performance and optimize creatives based on results
Sponsored Videos: Engage High-Intent Shoppers
Sponsored Videos stand out in search results with rich, keyword-targeted video ads. 60% of Sponsored Video conversions come from new-to-brand shoppers, making this format essential for discovery.
Sellegr8 gives you visibility into:
- Video campaign performance by keyword, placement, and daypart
- Conversion data across video and standard Sponsored Products
- ROAS comparisons to guide budget allocation

Real-Time Sponsored Search Measurement
Walmart Connect offers powerful closed-loop measurement across online and in-store sales. Sellegr8 enhances it with:
Dashboards built for Walmart advertisers
Performance insights by campaign, product, ad group, keyword and search term
Alerts for underperforming campaigns
Bulk optimization tools to fix issues fast
Why Walmart Advertisers Use Sellegr8
Built specifically for Walmart Connect ad formats
Smarter keyword discovery and rank tracking
Better control over budgets, bids, and schedules
Actionable insights, not just raw data
Frequently Asked Questions About Walmart Sponsored Search
What is Walmart Sponsored Search?
Walmart Sponsored Search is a pay-per-click (PPC) advertising solution that displays your products in high-visibility placements like search results, browse pages, and item detail pages. You only pay when a shopper clicks your ad.
What's the difference between Sponsored Products, Sponsored Brands, and Sponsored Videos?
Sponsored Products highlight individual items within search and browse results. Sponsored Brands display your logo, a custom message, and up to four products at the top of search results. Sponsored Videos use keyword-targeted videos to drive new-to-brand conversions. All formats are available in Walmart Connect, and Sellegr8 helps you manage them all more effectively.
How does Sellegr8 improve Sponsored Search campaigns?
Sellegr8 gives you smart keyword discovery, real-time rank tracking, ad performance alerts, dayparting, and bulk editing tools. This means more control, better visibility, and higher return on ad spend (ROAS).
Can I track Sponsored Search performance in real time?
Yes. Sellegr8's Performance Dashboard and Ads Insights tools show you real-time campaign metrics including ROAS, ACoS, CTR, CPC, and keyword rankings. You can quickly identify what's working and fix what's not.
Is Sellegr8 only for Sponsored Products?
No. Sellegr8 supports all major Walmart Sponsored Search ad types, including Sponsored Products, Sponsored Brands, and Sponsored Videos. Our tools help you optimize every format to increase reach and conversions.
Optimize Every Sponsored Search Dollar
If you're running Sponsored Products, Brands, or Videos – Sellegr8 helps you get more from every impression, click, and conversion.