Boost Brand Awareness with Walmart Brand Shop & Shelf + Sellegr8
Brand Shop and Shelf give your business a permanent, customizable presence on Walmart.com and the Walmart app. With Sellegr8, you can connect performance insights from your media campaigns directly to these high-converting brand destinations.
What Are Walmart Brand Shop and Shelf?
Walmart Brand Shop is your brand's own virtual storefront on Walmart.com. Shelf is a simplified, media-activated landing page used to support specific campaigns. Both are available to eligible suppliers and Marketplace brand owners.
Easy Setup and Built-In SEO
Walmart Connect provides a self-serve Shop Builder that makes launching your Brand Shop or Shelf fast and simple. Templates come with built-in SEO enhancements to:
Measurable Media Integration with Sellegr8
Sellegr8 enhances your Brand Shop and Shelf strategy by:
Turn Campaigns Into Long-Term Brand Equity
While ad campaigns may be temporary, Brand Shop and Shelf are always-on destinations. Sellegr8 gives you the data you need to:
Frequently Asked Questions About Walmart Brand Shop and Shelf
What is a Walmart Brand Shop?
A Walmart Brand Shop is a free, customizable virtual storefront hosted on Walmart.com and the Walmart app. It allows eligible suppliers and Marketplace brand owners to highlight their brand, tell their story, and showcase curated product collections.
What is a Walmart Shelf page?
A Walmart Shelf is a focused landing page used to support media campaigns. It can feature select product lines and serve as a targeted destination for Sponsored Search, Onsite Display, or Offsite Media ads.
How do Brand Shop and Shelf help improve discoverability?
Both Brand Shop and Shelf are built with SEO-optimized templates through Walmart's Shop Builder. This improves visibility in Walmart's own search engine and even on Google, helping drive organic traffic alongside paid media.
Can I measure performance from Brand Shop and Shelf pages?
Yes. Using Sellegr8, you can track traffic from your Walmart ads to your Shop or Shelf, monitor conversions, and optimize based on real performance data. You'll see what campaigns drive the most qualified traffic and product engagement.
How does Sellegr8 enhance my Brand Shop strategy?
Sellegr8 gives you full-funnel visibility by showing which ads lead to Brand Shop visits, which SKUs perform best, and how landing page traffic converts into sales. This helps you refine your media campaigns and improve the impact of your brand presence on Walmart.
Power Up Your Brand Destination Strategy
Walmart gives you the storefront. Sellegr8 gives you the insights to make it perform.
Combine Brand Shop and Shelf with targeted media campaigns and optimize them with performance data from Sellegr8.