Maximize Reach with Walmart In-Store Media + Sellegr8
Walmart in-store media turns everyday shopping into a powerful brand engagement moment. From self-checkout screens to TV Walls, sampling, and in-store audio, you can influence customers at every step of their physical journey. Sellegr8 helps you track, measure, and optimize that impact.
What Is Walmart In-Store Media?
Walmart In-Store Media includes ad placements and experiences designed to engage shoppers while they're physically inside Walmart stores. These formats create brand touchpoints during inspiration, decision-making, and purchase moments.
Key formats include:
- TV Wall ads
- Self-checkout screen ads
- In-store audio
- Pickup & Delivery Sampling
- In-store product demos
- Sponsored Live Events
Track In-Store Media Impact with Sellegr8
Sellegr8 helps you bridge the gap between in-store and digital with Walmart's closed-loop measurement:
- Track online and offline sales tied to in-store ad impressions
- Understand which in-store placements drive the highest conversion lift
- Compare in-store results against Sponsored Search and Offsite Media
- Monitor in-store performance alongside digital campaigns in one dashboard
Showcase Your Brand Where It Matters Most
From big-screen TV Walls to checkout lane screens, Walmart gives brands a premium physical footprint. Sellegr8 ensures you know what impact those placements are driving:
- Measure ROAS, awareness lift, and incremental sales
- Visualize footfall and purchasing behaviors linked to in-store ads
- See how in-store impressions translate into digital re-engagement
In-Store Media Formats at a Glance
TV Wall Ads
Premium screens across thousands of stores for high-impact brand storytelling.
Self-Checkout Ads
Reach shoppers during the moment of purchase.
In-Store Audio
Deliver brand messages through Walmart Radio for mass, non-intrusive reach.
Sampling & Delivery Bags
Delight customers at pickup or home with product trials.
Live Events & Demos
Create immersive brand moments with physical presence and interaction.
Frequently Asked Questions About Walmart In-Store Media
What is Walmart In-Store Media?
Walmart In-Store Media includes advertising and brand experiences placed directly within Walmart stores. These range from TV wall ads and self-checkout screens to in-store audio, product sampling, demos, and sponsored live events. These touchpoints help brands connect with customers during their in-store journey.
How can I measure the impact of in-store advertising at Walmart?
Walmart uses closed-loop measurement to connect in-store impressions to both online and in-store purchases. Sellegr8 enhances this by giving you real-time dashboards to track campaign performance, ROAS, and cross-channel attribution.
What types of in-store ad placements are available?
Walmart offers a variety of in-store placements, including TV Wall ads, self-checkout screen ads, in-store radio (audio ads), pickup & delivery bag sampling, in-store demos, and sponsored live events. Sellegr8 helps you monitor the performance of each format.
Can I combine in-store campaigns with digital ads?
Yes. Many successful advertisers combine in-store placements with Sponsored Search, Display, and Offsite Media. Sellegr8 gives you a unified dashboard to compare all channels and optimize your full Walmart retail media strategy.
How does Sellegr8 help optimize in-store media at Walmart?
Sellegr8 tracks the influence of in-store ads on shopper behavior and sales. You can monitor lift from specific placements, compare campaign effectiveness, and measure how in-store engagement drives online conversions or follow-up purchases.
One Platform for Total Retail Media Insight
Ready to see how in-store media can complement your digital campaigns? Book a demo to see Sellegr8's unified dashboard in action.
Book Your Demo Today