What Can I Sell on Walmart Marketplace: Comprehensive Guide for Sellers
Introduction
Walmart is one of the largest retail giants in the world, with a massive presence both online and offline. With the launch of Walmart Marketplace, the company has opened up new opportunities for sellers and brand owners to reach a wider audience and increase their sales. If you're considering selling on Walmart, you might be wondering what products are allowed on the platform and how to determine what to sell. In this blog post, we'll explore the types of products you can sell on Walmart, what sells well on the platform, and how to use data to make informed decisions about what to sell. So if you're ready to start selling on Walmart Marketplace or want to optimize your current listings, keep reading!
Understanding Walmart Marketplace
Walmart Marketplace is an online platform that allows third-party sellers to offer their products to Walmart customers. It's a great opportunity for small businesses, entrepreneurs, and established brands to expand their reach and increase their sales.
A. Eligibility Requirements for Sellers
To sell on Walmart Marketplace, you need to meet certain eligibility requirements, such as having a US-based business and a valid tax ID. Walmart also evaluates sellers based on their customer service, product quality, and fulfillment metrics, so it's important to maintain a good reputation as a seller.
B. Categories of Products Allowed on Walmart
Walmart Marketplace allows sellers to offer products in a wide range of categories, including electronics, home goods, apparel, toys, and more. However, there are some categories that are restricted or prohibited, such as firearms, prescription drugs, and hazardous materials. Before you start selling on Walmart, make sure your products meet the platform's guidelines and requirements.
C. Types of Sellers on Walmart Marketplace
There are two types of sellers on Walmart Marketplace: first-party (1P) and third-party (3P). 1P sellers are suppliers who sell directly to Walmart, while 3P sellers are independent merchants who sell their products through Walmart Marketplace. As a 3P seller, you have more control over your pricing and inventory, but you're also responsible for fulfilling orders and providing customer service.
Before you start selling on Walmart Marketplace, make sure you meet the eligibility requirements and understand the guidelines for the categories of products allowed.
Best Selling Products on Walmart Marketplace
If you're a private label brand owner looking to sell on Walmart Marketplace, it's important to understand what products are popular and selling well on the platform. By analyzing the top-selling products, you can gain insights into what customers are looking for and what trends are emerging, and use this information to inform your product selection and marketing strategy.
A. Overview of Top-Selling Products on Walmart
According to data from Marketplace Pulse, some of the top-selling products on Walmart Marketplace include electronics, home goods, and clothing. Some of the top-selling brands on the platform include Apple, Samsung, and Levi's. However, the best-selling products can vary depending on the time of year and current trends.
Recent data shows that these categories consistently perform well on Walmart:
- Home and kitchen appliances
- Health and wellness products
- Beauty and personal care items
- Baby products and supplies
- Pet supplies and accessories
- Outdoor and garden products
- Sports and fitness equipment
B. Analysis of the Reasons Behind Their Success
As a private label brand owner, you can use the insights gained from analyzing top-selling products to create your own products that offer a unique value proposition or solve a particular problem. For example, if you notice that eco-friendly and sustainable products are currently trending on Walmart Marketplace, you could consider creating your own line of environmentally-friendly products.
The most successful products on Walmart Marketplace typically share these characteristics:
- Competitive pricing - Walmart customers are price-conscious
- High-quality images and detailed descriptions
- Positive customer reviews and ratings
- Fast and reliable shipping options
- Products that solve specific customer problems
C. Product Trends on Walmart Marketplace
To stay competitive on Walmart Marketplace, it's important to keep up with the latest product trends. As a private label brand owner, you have the advantage of being able to quickly create and launch new products that capitalize on emerging trends. Some of the current trends on the platform include eco-friendly and sustainable products, home fitness equipment, and health and wellness products.
For 2025, we're seeing significant growth in these Walmart Marketplace trends:
- Smart home devices and accessories
- Eco-friendly and sustainable products
- Home office equipment and accessories
- Indoor gardening supplies
- DIY and craft supplies
- Specialty kitchen gadgets
- Natural and organic health products
D. Using Data to Make Informed Decisions
By analyzing the data on top-selling products and trends, you can make informed decisions about what products to sell and how to market them. You can also use data to optimize your pricing strategy and inventory management. For example, if you notice that a particular product is consistently selling well, you may want to increase your inventory of that product or adjust your pricing to maximize your profits.
In addition to analyzing top-selling products, you can also use tools like Sellegr8 to capture important data about your competition. Sellegr8 offers a Keywords Discovery tool, which enables sellers to spy on their competitors and extract all the keywords their listing is ranked for. By analyzing this data, you can gain insights into what keywords your competitors are using to drive traffic to their listings and optimize your own product listings accordingly.As a private label brand owner, you have a wealth of data at your fingertips that you can use to inform your product selection and marketing strategy on Walmart Marketplace. Use tools like Sellegr8 to capture important data about your competition and optimize your product listings to stay ahead of the competition.
Understanding Keyword Search Volume for Walmart Products
One of the most critical factors in determining what to sell on Walmart is understanding search volume and keyword demand. Successful sellers don't just pick products at random – they conduct thorough research to identify what customers are actively searching for.
A. The Importance of Search Volume Analysis
Search volume represents the number of times a particular keyword is searched for on Walmart's platform. This data is invaluable because it shows you:
- Which products have high customer demand
- What specific features customers are looking for
- Seasonal trends in product searches
- Untapped niches with growing interest
- Which product variations are most popular
According to recent data, products ranking for keywords with 1,000+ monthly searches on Walmart have significantly higher sales potential than those with lower search volumes. However, the competition is also typically much fiercer for these high-volume keywords.
B. Using Sellegr8 for Search Volume Intelligence
Sellegr8's Keywords Analytics tool provides Walmart sellers with critical search volume data that can inform your product selection strategy. The tool allows you to:
- Discover high-volume keywords in your product category
- Analyze search trends over time to identify growing opportunities
- Find related keywords that may have less competition
- See which products rank for high-value keywords
- Identify seasonal patterns in search volume
This intelligence helps you choose products that align with actual customer demand rather than guessing what might sell well.
C. Finding the Sweet Spot: Balancing Search Volume and Competition
The ideal products to sell on Walmart often exist in a "sweet spot" where:
- Keywords have sufficient search volume (500+ monthly searches)
- Competition is moderate to low (fewer than 50 competing products)
- The product has good profit margins (30%+ after all costs)
- You can offer unique value or differentiation
Sellegr8's competitive analysis tools help you identify these sweet spots by showing which niches are underserved relative to their search volume.
Finding the Right Products to Sell on Walmart Marketplace
Now that you understand the importance of analyzing top-selling products and trends on Walmart Marketplace, it's time to start thinking about what products you can sell on the platform. Here are some tips for finding the right products to sell on Walmart Marketplace:
A. Identify a Niche with Proven Search Volume
One of the best ways to stand out on Walmart Marketplace is to specialize in a particular niche. This could be anything from eco-friendly cleaning products to pet accessories. By focusing on a specific niche, you can differentiate yourself from the competition and establish yourself as an expert in your field.
When selecting a niche, look for these characteristics:
- Consistent search volume - Use Sellegr8's keyword tools to verify that customers are actively searching for products in this niche
- Growing interest - Look for niches showing an upward trend in search volume over time
- Manageable competition - Avoid oversaturated niches where large brands dominate
- Alignment with your expertise - Choose a niche where you can add unique value or knowledge
For example, instead of just selling "kitchen gadgets" (which is too broad), you might focus on "eco-friendly kitchen gadgets" or "space-saving kitchen tools for small apartments" - niches with specific, searchable keywords and dedicated customer bases.
B. Research Competitors Using Keyword Intelligence
Another important step in finding the right products to sell on Walmart Marketplace is to research your competitors. Look at what products they're selling and how they're marketing them. Are they offering unique value propositions or solving specific problems? Use this information to inform your own product selection and marketing strategy.
Sellegr8 allows you to:
- See which keywords your competitors rank for
- Identify gaps in their keyword strategy
- Discover untapped keyword opportunities
- Analyze their product titles and descriptions for keyword usage
- Track their ranking changes over time
This competitive intelligence helps you make strategic decisions about which products to develop or source.
C. Use Keyword Research Tools for Product Validation
Keyword research tools like Google Keyword Planner or Sellegr8 can be incredibly helpful when it comes to finding the right products to sell on Walmart Marketplace. By analyzing keyword search volume and keywords organic ranking, you can get insights into what products customers are looking for and what terms they're using to find them. This information can be used to inform your product selection and optimize your product listings.Before committing to a product, use Sellegr8 to:
- Validate that sufficient search volume exists
- Identify the most relevant and high-converting keywords
- Understand the competitive landscape for those keywords
- Determine if you can realistically rank for valuable terms
- Estimate the potential traffic and conversion opportunity
This validation process helps ensure you're not investing in products with limited market potential on Walmart.
D. Analyze Sales Data and Search Trends Together
If you already have products listed on Walmart Marketplace, you can use sales data to identify which products are selling well and which ones aren't. Use this information to inform your product selection and inventory management strategy.
The most valuable insights often come from combining:
- Your own sales performance data
- Keyword search volume trends
- Seasonal patterns in customer demand
- Competitive movement in the marketplace
This holistic approach helps you spot opportunities that might be missed when looking at any single data source in isolation.
E. Consider Private Labeling Products with Proven Search Demand
Private labeling is a great option for brand owners looking to sell on Walmart Marketplace. By creating your own branded products, you can differentiate yourself from the competition and establish yourself as a trusted source of high-quality products.
When selecting products for private labeling, prioritize:
- Products with consistent search volume (verified through Sellegr8)
- Items where you can add unique features or improvements
- Products with good profit margins after manufacturing costs
- Categories where brand loyalty is moderate (not dominated by major brands)
- Products where you can create compelling content and imagery
The combination of private labeling and keyword intelligence gives you the best chance of success on Walmart Marketplace.
F. Stay Up-to-Date on Trends and Search Volume Changes
Finally, it's important to stay up-to-date on the latest trends in your industry and on Walmart Marketplace. Follow industry blogs and news sources to stay informed about emerging trends and customer preferences. Use this information to inform your product selection and marketing strategy.
Sellegr8's trend monitoring tools help you:
- Track changes in search volume over time
- Identify emerging keyword opportunities
- Stay ahead of seasonal shifts in demand
- Spot declining product categories before investing heavily
- Recognize when competitors enter or leave specific niches
Optimizing Product Listings for Walmart Marketplace
Once you've identified the products you want to sell on Walmart Marketplace, it's important to optimize your product listings to ensure they are visible to customers and converting sales. Here are some tips for optimizing your product listings on Walmart Marketplace:
A. Use High-Quality Images
High-quality images are essential for any product listing. Make sure your images are clear, well-lit, and show the product from multiple angles. If possible, use lifestyle images to help customers visualize how the product can be used.
B. Write Compelling Product Descriptions Informed by Keyword Research
Your product description is your chance to sell the customer on your product. Make sure it is clear, concise, and highlights the key benefits and features of the product. Use bullet points to make it easy to read and scan.
More importantly, incorporate the high-volume keywords you've discovered through Sellegr8's research tools. Your descriptions should:
- Include relevant keywords naturally throughout the text
- Address common customer questions and concerns
- Highlight unique selling points that differentiate your product
- Use language that resonates with your target customer
- Be scannable with bullet points and clear formatting
Remember that keyword-rich product descriptions help Walmart's algorithm understand what your product is and when to show it in search results.
C. Optimize Your Titles with High-Search-Volume Keywords
Your product titles and details are important for search visibility on Walmart Marketplace. Use relevant keywords in your titles and product details to help your product appear in search results. Use bullet points to make it easy to read and scan.
Sellegr8's keyword research tools help you identify which terms should be prioritized in your titles. The ideal title structure includes:
- Your brand name
- The main product type (using the highest volume keyword)
- Key features and benefits
- Size, color, or quantity information
- Additional specific attributes that customers search for
For example, instead of "Blue Water Bottle," use "BRANDNAME 32oz Insulated Water Bottle, BPA-Free Stainless Steel with Leak-Proof Lid, Blue" - incorporating multiple search terms while remaining readable.
D. Price Your Products Competitively
Price is an important factor in any purchasing decision. Make sure your products are priced competitively compared to similar products on Walmart Marketplace. Keep in mind that Walmart's customers are typically looking for the best value, so pricing your products too high may result in lower sales.
E. Offer Free Shipping
Walmart Marketplace customers expect free shipping on most products. Consider offering free shipping on your products to make them more attractive to customers.
F. Provide Excellent Customer Service
Finally, make sure you provide excellent customer service to your customers on Walmart Marketplace. Respond to customer inquiries and feedback in a timely manner, and make sure your customers are satisfied with their purchases. Happy customers are more likely to leave positive reviews, which can help boost your sales on the platform.
G. Monitor Keyword Performance and Update Regularly
The work doesn't stop after optimizing your listings. Use Sellegr8's tracking tools to:
- Monitor your keyword rankings on a regular basis
- Identify which keywords are driving the most traffic and sales
- Spot new keyword opportunities as they emerge
- See which competitors are moving up or down in rankings
- Adjust your listings based on performance data
This ongoing optimization process ensures your products maintain visibility even as the marketplace evolves.
Optimizing your product listings on Walmart Marketplace is essential for visibility and sales. Use high-quality images, write compelling product descriptions informed by keyword research, optimize your titles with high-search-volume keywords, price your products competitively, offer free shipping, provide excellent customer service, and monitor keyword performance to increase your chances of success on the platform. By following these tips, you can improve the visibility and sales of your products on Walmart Marketplace.
How Sellegr8 Helps You Find Profitable Niches on Walmart
Successful selling on Walmart Marketplace requires more than just intuition - it requires data-driven decision making. Sellegr8 provides the tools and insights you need to identify profitable niches and optimize your product selection strategy.
A. Comprehensive Keyword Intelligence
Sellegr8's platform offers:
- Keyword Discovery: Find which keywords have substantial search volume on Walmart
- Competitor Keyword Analysis: See which keywords your competitors rank for
- Search Volume Trends: Track how keyword popularity changes over time
- Related Keywords: Discover adjacent search terms customers use
- Ranking Difficulty: Assess how challenging it will be to rank for specific terms
This intelligence forms the foundation of a successful product selection strategy.
B. Niche Opportunity Identification
Rather than guessing which products might sell well, Sellegr8 helps you identify niches with:
- High search volume relative to competition
- Growing interest (increasing search volume over time)
- Reasonable ranking difficulty where you can realistically compete
- Sufficient price points to ensure healthy profit margins
- Specific customer demographics that align with your brand
These insights help you focus your efforts on product categories with the highest probability of success.
C. Competitive Gap Analysis
Sellegr8's tools allow you to:
- Analyze which keywords competitors are missing
- Identify product features customers want but aren't well-served
- Spot niches where existing products have poor reviews or ratings
- Find keyword opportunities with high search volume but few quality listings
- Track competitive movement to spot opportunities when competitors exit niches
This analysis reveals strategic opportunities to enter markets where customer needs aren't being fully met.
D. Ongoing Performance Optimization
Once your products are live, Sellegr8 helps you:
- Monitor keyword ranking positions
- Track changes in search volume and trends
- Analyze listing performance against competitors
- Identify opportunities to expand your product line
- Make data-driven decisions about inventory and marketing
This continuous optimization process maximizes your success on Walmart Marketplace.
Conclusion: What Can I Sell on Walmart Marketplace?
In conclusion, selling on Walmart Marketplace can be a great opportunity for brand owners and sellers looking to expand their reach and grow their business. By leveraging the platform's data as well as insights from tools like Sellegr8, you can find the best selling products, optimize your product listings, and effectively manage your account to drive sales and maximize profits.
The most successful Walmart sellers approach the marketplace with a data-driven strategy that includes:
- Thorough keyword research to identify products with proven search demand
- Competitive analysis to find gaps and opportunities in the marketplace
- Strategic product selection focused on niches with sufficient search volume
- Optimized listings that incorporate high-value keywords
- Ongoing monitoring and adjustment based on performance data
Sellegr8 provides the comprehensive tools needed for each of these critical steps, giving you a significant advantage in the competitive Walmart Marketplace ecosystem.
Remember that success on Walmart Marketplace requires dedication, hard work, and a commitment to providing excellent customer service. By following the tips and strategies outlined in this article, you can set yourself up for success and achieve your goals as a Walmart Marketplace seller.
Whether you're just starting out or looking to take your existing business to the next level, Walmart Marketplace offers a wealth of opportunities for growth and success. So don't hesitate - start exploring the platform today and see how you can leverage its potential to drive your business forward.
Ready to start selling on Walmart Marketplace? Use the tips and strategies outlined in this article to optimize your product listings, manage your account effectively, and drive sales and profits. With dedication, hard work, and the right tools like Sellegr8's keyword research platform, you can achieve success as a Walmart Marketplace seller and take your business to new heights.