In a significant policy shift that will transform multichannel selling, Walmart has officially updated its shipping policy to allow sellers to use Amazon's Multi-Channel Fulfillment (MCF) service. This update, published on May 15, 2025, explicitly names MCF as an approved fulfillment method, removing a major barrier that previously prevented many Amazon sellers from expanding to Walmart Marketplace.
What Has Changed?
Walmart's updated Shipping & Fulfillment Policy now clearly states:"You may use Multi Channel Fulfillment as long as you ship in neutral packaging using unbranded delivery vehicles, which means neither can display any logos, trademarks or branding of the other retailer."
The policy update even includes a specific FAQ addressing Amazon MCF:
"Q: Can I use Amazon Multi Channel Fulfillment (MCF)?"
"A: Yes. When using Amazon MCF, you must ship the items in a neutral box and block Amazon Logistics as a carrier to ensure orders aren't delivered using Amazon-branded vehicles and to comply with Walmart's shipping and fulfillment policy."
Why This Matters for Sellers
This policy change is a game-changer for several reasons:
- Unified Inventory Management: You can now maintain your inventory in one location (Amazon's fulfillment centers) while selling across multiple platforms.
- Operational Efficiency: No need to split inventory between platforms or manage multiple fulfillment solutions, significantly reducing operational complexity.
- Cost Savings: Consolidating inventory in one fulfillment network can lead to substantial savings on storage, shipping, and handling costs.
- Faster Expansion: Amazon sellers can now quickly expand to Walmart Marketplace without setting up new fulfillment solutions.
- Leverage Amazon's Logistics: Take advantage of Amazon's robust fulfillment infrastructure while selling on Walmart, including fast shipping options.
How to Leverage Amazon MCF for Walmart Sales
To successfully use Amazon MCF for Walmart orders, follow these guidelines:
1. Set Up MCF Correctly
When creating MCF shipments for Walmart orders (either through Seller Central or third-party software):
- Select the "Plain Packaging" option to ensure orders ship in neutral boxes without Amazon branding
- Block Amazon Logistics as a carrier to prevent delivery via Amazon-branded vehicles
- Use fulfillment software that supports these options (like Veeqo or Sellbrite) for automated order processing
2. Understand Carrier Implications
- When blocking Amazon Logistics, your orders will typically ship via USPS, UPS, or FedEx
- Be aware that USPS tracking may still show "AMAZON" in tracking details, but Walmart has indicated this is now acceptable
- Amazon may still use its logistics network for part of the journey before transferring to another carrier for final delivery
3. Consider Fulfillment Costs
- MCF fees are typically higher than standard FBA fees (an additional 5% surcharge applies)
- Calculate your margins carefully to ensure profitability across both platforms
- Compare costs against alternative solutions like Walmart Fulfillment Services (WFS) for high-volume products
Expanding to Walmart Marketplace: Why Now Is the Perfect Time
With this policy barrier removed, there's never been a better time to expand your e-commerce business to Walmart Marketplace. New sellers applying through Sellegr8 can access exclusive benefits:
Exclusive New Seller Incentives
- 30% off referral fees for your first $50K in GMV
- 75% off referral fees from $51K to $750K in GMV
- Up to $2,000 in fulfillment credits via Walmart Fulfillment Services (WFS)
- $1,000 in ad credits with Walmart Connect to jumpstart your visibility
Premium Support Through Sellegr8
When you apply through Sellegr8, you'll receive:
- Faster application reviews with prioritized processing
- Direct escalation for stuck or delayed applications
- Dedicated onboarding team to help with integration and setup
- Expert guidance on optimizing your multichannel strategy
Getting Started: Your Action Plan
- Apply to Walmart Marketplace through our dedicated application page to secure premium support and exclusive benefits
- Prepare your product listings for Walmart's requirements and formatting
- Configure your Amazon MCF settings to comply with Walmart's policy
- Set up inventory sync between platforms to prevent overselling
- Launch your Walmart store with strategic pricing and promotions
Walmart's official acceptance of Amazon MCF represents a significant shift in the e-commerce landscape, opening new opportunities for sellers to expand their reach without multiplying their operational complexity. By leveraging your existing Amazon inventory through MCF, you can quickly establish a presence on Walmart Marketplace and tap into its massive customer base.
Don't miss this opportunity to grow your business across multiple channels. Apply to sell on Walmart through Sellegr8 today and experience the smoothest onboarding process with exclusive benefits and expert support.