In this article, we’ll reveal 5 Search Ranking Factors that determine your Walmart Search Rankings. Online retailers who are looking to achieve higher search rankings on Amazon and Walmart.com must understand the importance of these 5 factors.
Discover the 5 search ranking factors that determine your Walmart.com search rankings and learn exactly how to adjust those factors to instantly skyrocket your Walmart search rankings and increase the traffic and sales to your listings. Includes an exclusive checklist you can use to check your listings' current search ranking factor status and a detailed explanation of each of the search ranking factors.
We all know that content on Walmart is king when it comes to search engine optimization, but you might be wondering what factors make some listings so strong. It’s time for a search ranking checklist for your listings.
1. Create a Compelling Title
You’ve heard the phrase “if you build it, they will come” – well, if you want to make a profit from your products, you need to create compelling titles for the listings. This helps you get noticed on the search engines. It helps with SEO, it creates a more enticing user experience.
Whether you’re selling something big or small, you can’t afford to under-sell your product. An overly simple title is one that will quickly turn off potential buyers. People are more likely to click on a title that’s specific and descriptive than one that is generic and general. So, when describing your product on a product listing page, choose a title that’s specific and descriptive. This way, you’ll entice people to click on your listing and explore it further.
Don’t be afraid to oversell your product if it’s a great one. As long as you don’t exaggerate the benefits, you won’t come across as a liar. You should make the description as detailed as possible so that people can see exactly what they’re getting themselves into.
2. Write for Humans
How do we describe what a person will get from using our product? This is the second most important question you should always be asking yourself when you are writing copy. What’s the main benefit your visitor will receive if he or she buys your product? What will make your visitor’s life better? Thinner? Richer? More energetic? Sexier? Longer? Healthier? Younger? HAPPIER? Write down as many benefits as you can think of.
Your products are going to solve a problem in people’s lives. That’s why they should buy it. It’s your job to tell them how the product will help them. It should be obvious from the benefits you mentioned that your product will make their lives better. You should write down the advantages of your product. This way, you are sure that you have sold them your product.
It's important to know what your visitor will get if he or she buys your product. This is because a good description of your product will help your visitor feel more attracted to buying your product. If your visitor feels that the product will make his or her life better, then he or she will be motivated to buy it. You must make sure that you don't make any promise that you can’t keep. This is because if you do, you could get into trouble. It's also important to make sure that your visitor will not get any bad effects from using your product. You want your visitor to have a good experience with your product. If he or she doesn't like using it, he or she won't recommend it to his or her friends.
3. Use Long-Tail Keywords
“Long-tail” keywords are longer, more specific and usually less common, but which are still easily found in a search. They are used to find highly-specific groups of people who are actively searching for something. So, if someone is searching for the keyword “yoga mat”, you can be sure they are in the market for a yoga mat. However, if they are also searching for the keyword “yoga mat less than $20” they are much more likely to be in the market for a very cheap yoga mat. This is where you come in. You see, when someone types a long-tail keyword into a search engine, what they get is a bunch of hits with varying degrees of relevancy. The one that is displayed on the top of the list (the hit that is considered the most relevant) is usually the one with the most enticing copy. That’s where you want to be, of course. But, how do you know what to write about? Well, that’s where your next set of psychology principles comes in handy:
This is where you use words and/or phrases that are more specific to your own offer rather than the generic long-tail keywords that are pulling in searchers who may not be at all interested in what you have to say. It is here, in this part of the sales message where you use words like “$20 or less thin yoga mat”, instead of the more generalized keywords such as “yoga mats”, or “yoga.” If you do this correctly, people who are searching for those long-tail keywords but are not at all interested in your offer will be weeded out by the search engine. And, those that remain will be much more likely to read your sales message (and hopefully click on your listing) when they see your offer is specific and has a strong sense of urgency.
4. Use Social Media
Walmart detects external traffic to your listing (i.e. traffic that comes from outside Walmart.com) and incentives sellers who drive such traffic by increasing the ranking of their listing. In addition, this is one of the best ways to get the word out about your product or service if you are running a marketing campaign on social media. It will also help you to see what your customers are saying about your brand. If they like your product, they will tell others about it. So if you are using social media for marketing, it is important to pay attention to all the buzz going on about your brand. It is also important to respond to these posts whenever possible. This will humanize your brand and show your customers that you are active and interested in their comments and feedback.
Now, let's say that you have a promotion that you want to run. For example, you want to promote the sale of your product at Walmart.com. You could create a special coupon code that people can use to save 10% off any purchase of $25 or more. This will only work if you are offering products that are sold at Walmart.com. You could ask your Facebook friends to help by sharing your discount code on their timeline. The idea here is to generate awareness and increase your sales at Walmart. You can even make it a contest if you have a lot of traffic coming from your Facebook page. People will be happy to win the prize and share it with their friends.
5. Use Sponsored Ads
A flywheel is a sort of domino effect. It happens when one thing triggers another which triggers another, and before you know it, a lot of things have happened simultaneously. Organic search engine optimization is a little like a flywheel in that, the more often great content gets indexed by the search engines, the more frequently it is going to be used by searchers, who will find it and read it and link to it and share it and all of this will trigger other great content to be indexed and used and shared and so on. In fact, a flywheel is where the expression “like a rock thrown into a pond” comes from. You see, once something gets going, there’s no stopping it! The analogy I just used doesn’t make sense to most people because we think of a rock as a still, small object, not as something that can set off a chain reaction. But that’s exactly what’s happening when you are using sponsored ads for buyers searching for specific keywords. The flywheel effect is what makes this strategy work so well. It takes time and effort to get going but the payoff is huge!
In conclusion, if you are not making any changes to your listings on Walmart.com and are simply waiting for “things to happen”, you may be waiting a long time. There is no magic formula for improving search rankings on Walmart.com. But, there are a few simple things you can do to increase the chances of your listings being found when someone types a search phrase into Walmart.com. These five tactics will definitely help, but you will have to test and monitor each of them individually to determine which ones work best for you.
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About The Author
Alon Saggie is an entrepreneur, Sellegr8's co-founder and a veteran eCommerce seller, who helps other sellers crush it on Walmart.com.