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  • Alon Saggie

What I Can Sell on Walmart: A Comprehensive Guide on What to Sell on Walmart Marketplace

Updated: Jun 2, 2023

Introduction


Walmart is one of the largest retail giants in the world, with a massive presence both online and offline. With the launch of Walmart Marketplace, the company has opened up new opportunities for sellers and brand owners to reach a wider audience and increase their sales. If you're considering selling on Walmart, you might be wondering what products are allowed on the platform and how to determine what to sell. In this blog post, we'll explore the types of products you can sell on Walmart, what sells well on the platform, and how to use data to make informed decisions about what to sell. So if you're ready to start selling on Walmart Marketplace or want to optimize your current listings, keep reading!


Understanding Walmart Marketplace


Walmart Marketplace is an online platform that allows third-party sellers to offer their products to Walmart customers. It's a great opportunity for small businesses, entrepreneurs, and established brands to expand their reach and increase their sales.


A. Eligibility Requirements for Sellers

To sell on Walmart Marketplace, you need to meet certain eligibility requirements, such as having a US-based business and a valid tax ID. Walmart also evaluates sellers based on their customer service, product quality, and fulfillment metrics, so it's important to maintain a good reputation as a seller.


B. Categories of Products Allowed on Walmart

Walmart Marketplace allows sellers to offer products in a wide range of categories, including electronics, home goods, apparel, toys, and more. However, there are some categories that are restricted or prohibited, such as firearms, prescription drugs, and hazardous materials. Before you start selling on Walmart, make sure your products meet the platform's guidelines and requirements.


C. Types of Sellers on Walmart Marketplace

There are two types of sellers on Walmart Marketplace: first-party (1P) and third-party (3P). 1P sellers are suppliers who sell directly to Walmart, while 3P sellers are independent merchants who sell their products through Walmart Marketplace. As a 3P seller, you have more control over your pricing and inventory, but you're also responsible for fulfilling orders and providing customer service.


Before you start selling on Walmart Marketplace, make sure you meet the eligibility requirements and understand the guidelines for the categories of products allowed.


Best Selling Products on Walmart Marketplace


If you're a private label brand owner looking to sell on Walmart Marketplace, it's important to understand what products are popular and selling well on the platform. By analyzing the top-selling products, you can gain insights into what customers are looking for and what trends are emerging, and use this information to inform your product selection and marketing strategy.


A. Overview of Top-Selling Products on Walmart

According to data from Marketplace Pulse, some of the top-selling products on Walmart Marketplace include electronics, home goods, and clothing. Some of the top-selling brands on the platform include Apple, Samsung, and Levi's. However, the best-selling products can vary depending on the time of year and current trends.


B. Analysis of the Reasons Behind Their Success

As a private label brand owner, you can use the insights gained from analyzing top-selling products to create your own products that offer a unique value proposition or solve a particular problem. For example, if you notice that eco-friendly and sustainable products are currently trending on Walmart Marketplace, you could consider creating your own line of environmentally-friendly products.


C. Product Trends on Walmart Marketplace

To stay competitive on Walmart Marketplace, it's important to keep up with the latest product trends. As a private label brand owner, you have the advantage of being able to quickly create and launch new products that capitalize on emerging trends. Some of the current trends on the platform include eco-friendly and sustainable products, home fitness equipment, and health and wellness products.


D. Using Data to Make Informed Decisions

By analyzing the data on top-selling products and trends, you can make informed decisions about what products to sell and how to market them. You can also use data to optimize your pricing strategy and inventory management. For example, if you notice that a particular product is consistently selling well, you may want to increase your inventory of that product or adjust your pricing to maximize your profits.


In addition to analyzing top-selling products, you can also use tools like Sellegr8 to capture important data about your competition. Sellegr8 offers a Keywords Discovery tool, which enables sellers to spy on their competitors and extract all the keywords their listing is ranked for. By analyzing this data, you can gain insights into what keywords your competitors are using to drive traffic to their listings and optimize your own product listings accordingly.


As a private label brand owner, you have a wealth of data at your fingertips that you can use to inform your product selection and marketing strategy on Walmart Marketplace. Use tools like Sellegr8 to capture important data about your competition and optimize your product listings to stay ahead of the competition.


Best Selling Products on Walmart Marketplace


If you're a private label brand owner looking to sell on Walmart Marketplace, it's important to understand what products are popular and selling well on the platform. By analyzing the top-selling products, you can gain insights into what customers are looking for and what trends are emerging, and use this information to inform your product selection and marketing strategy.


A. Overview of Top-Selling Products on Walmart

According to data from Marketplace Pulse, some of the top-selling products on Walmart Marketplace include electronics, home goods, and clothing. Some of the top-selling brands on the platform include Apple, Samsung, and Levi's. However, the best-selling products can vary depending on the time of year and current trends.


B. Analysis of the Reasons Behind Their Success

As a private label brand owner, you can use the insights gained from analyzing top-selling products to create your own products that offer a unique value proposition or solve a particular problem. For example, if you notice that eco-friendly and sustainable products are currently trending on Walmart Marketplace, you could consider creating your own line of environmentally-friendly products.


C. Product Trends on Walmart Marketplace

To stay competitive on Walmart Marketplace, it's important to keep up with the latest product trends. As a private label brand owner, you have the advantage of being able to quickly create and launch new products that capitalize on emerging trends. Some of the current trends on the platform include eco-friendly and sustainable products, home fitness equipment, and health and wellness products.


D. Using Data to Make Informed Decisions

By analyzing the data on top-selling products and trends, you can make informed decisions about what products to sell and how to market them. You can also use data to optimize your pricing strategy and inventory management. For example, if you notice that a particular product is consistently selling well, you may want to increase your inventory of that product or adjust your pricing to maximize your profits.


In addition to analyzing top-selling products, you can also use tools like Sellegr8 to capture important data about your competition. Sellegr8 offers a Keywords Discovery tool, which enables sellers to spy on their competitors and extract all the keywords their listing is ranked for. By analyzing this data, you can gain insights into what keywords your competitors are using to drive traffic to their listings and optimize your own product listings accordingly.


Call to action: As a private label brand owner, you have a wealth of data at your fingertips that you can use to inform your product selection and marketing strategy on Walmart Marketplace. Use tools like Sellegr8 to capture important data about your competition and optimize your product listings to stay ahead of the competition.


Finding the Right Products to Sell on Walmart Marketplace


Now that you understand the importance of analyzing top-selling products and trends on Walmart Marketplace, it's time to start thinking about what products you can sell on the platform. Here are some tips for finding the right products to sell on Walmart Marketplace:


A. Identify a Niche

One of the best ways to stand out on Walmart Marketplace is to specialize in a particular niche. This could be anything from eco-friendly cleaning products to pet accessories. By focusing on a specific niche, you can differentiate yourself from the competition and establish yourself as an expert in your field.


B. Research Competitors

Another important step in finding the right products to sell on Walmart Marketplace is to research your competitors. Look at what products they're selling and how they're marketing them. Are they offering unique value propositions or solving specific problems? Use this information to inform your own product selection and marketing strategy.


C. Use Keyword Research Tools

Keyword research tools like Google Keyword Planner or Sellegr8 can be incredibly helpful when it comes to finding the right products to sell on Walmart Marketplace. By analyzing keyword search volume and keywords organic ranking, you can get insights into what products customers are looking for and what terms they're using to find them. This information can be used to inform your product selection and optimize your product listings.


D. Analyze Sales Data

If you already have products listed on Walmart Marketplace, you can use sales data to identify which products are selling well and which ones aren't. Use this information to inform your product selection and inventory management strategy.


E. Consider Private Labeling

Private labeling is a great option for brand owners looking to sell on Walmart Marketplace. By creating your own branded products, you can differentiate yourself from the competition and establish yourself as a trusted source of high-quality products.


F. Stay Up-to-Date on Trends

Finally, it's important to stay up-to-date on the latest trends in your industry and on Walmart Marketplace. Follow industry blogs and news sources to stay informed about emerging trends and customer preferences. Use this information to inform your product selection and marketing strategy.


Finding the right products to sell on Walmart Marketplace takes time and research, but by identifying a niche, researching competitors, using keyword research tools, analyzing sales data, considering private labeling, and staying up-to-date on trends, you can increase your chances of success on the platform. Take the time to do your research and find the products that will set you apart from the competition.


Optimizing Product Listings for Walmart Marketplace


Once you've identified the products you want to sell on Walmart Marketplace, it's important to optimize your product listings to ensure they are visible to customers and converting sales. Here are some tips for optimizing your product listings on Walmart Marketplace:


A. Use High-Quality Images

High-quality images are essential for any product listing. Make sure your images are clear, well-lit, and show the product from multiple angles. If possible, use lifestyle images to help customers visualize how the product can be used.


B. Write Compelling Product Descriptions

Your product description is your chance to sell the customer on your product. Make sure it is clear, concise, and highlights the key benefits and features of the product. Use bullet points to make it easy to read and scan.


C. Optimize Your Titles and Product Details

Your product titles and details are important for search visibility on Walmart Marketplace. Use relevant keywords in your titles and product details to help your product appear in search results. Use bullet points to make it easy to read and scan.


D. Price Your Products Competitively

Price is an important factor in any purchasing decision. Make sure your products are priced competitively compared to similar products on Walmart Marketplace. Keep in mind that Walmart's customers are typically looking for the best value, so pricing your products too high may result in lower sales.


E. Offer Free Shipping

Walmart Marketplace customers expect free shipping on most products. Consider offering free shipping on your products to make them more attractive to customers.


F. Provide Excellent Customer Service

Finally, make sure you provide excellent customer service to your customers on Walmart Marketplace. Respond to customer inquiries and feedback in a timely manner, and make sure your customers are satisfied with their purchases. Happy customers are more likely to leave positive reviews, which can help boost your sales on the platform.


Optimizing your product listings on Walmart Marketplace is essential for visibility and sales. Use high-quality images, write compelling product descriptions, optimize your titles and product details, price your products competitively, offer free shipping, and provide excellent customer service to increase your chances of success on the platform. By following these tips, you can improve the visibility and sales of your products on Walmart Marketplace.


E. Consider Private Labeling

Private labeling is a great option for brand owners looking to sell on Walmart Marketplace. By creating your own branded products, you can differentiate yourself from the competition and establish yourself as a trusted source of high-quality products.


F. Stay Up-to-Date on Trends

Finally, it's important to stay up-to-date on the latest trends in your industry and on Walmart Marketplace. Follow industry blogs and news sources to stay informed about emerging trends and customer preferences. Use this information to inform your product selection and marketing strategy.


Call to action: Finding the right products to sell on Walmart Marketplace takes time and research, but by identifying a niche, researching competitors, using keyword research tools, analyzing sales data, considering private labeling, and staying up-to-date on trends, you can increase your chances of success on the platform. Take the time to do your research and find the products that will set you apart from the competition.

If you already have products listed on Walmart Marketplace, you can use sales data to identify which products are selling well and which ones aren't. Use this information to inform your product selection and inventory management strategy.


Conclusion: What I can Sell on Walmart Marketplace?


In conclusion, selling on Walmart Marketplace can be a great opportunity for brand owners and sellers looking to expand their reach and grow their business. By leveraging the platform's data as well as insights from tools like Sellegr8, you can find the best selling products, optimize your product listings, and effectively manage your account to drive sales and maximize profits.


However, it's important to remember that success on Walmart Marketplace requires dedication, hard work, and a commitment to providing excellent customer service. By following the tips and strategies outlined in this article, you can set yourself up for success and achieve your goals as a Walmart Marketplace seller.


Whether you're just starting out or looking to take your existing business to the next level, Walmart Marketplace offers a wealth of opportunities for growth and success. So don't hesitate - start exploring the platform today and see how you can leverage its potential to drive your business forward.


Call to action: Are you ready to start selling on Walmart Marketplace? Use the tips and strategies outlined in this article to optimize your product listings, manage your account effectively, and drive sales and profits. With dedication and hard work, you can achieve success as a Walmart Marketplace seller and take your business to new heights.



About the Author

Sellegr8 co-founder, Alon Saggie

​Alon Saggie is an entrepreneur, Sellegr8's co-founder and a veteran eCommerce seller, who helps other sellers crush it on Walmart.com.


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